Marking the State of Water Stewardship

If no one leads on water, the world will run dry. Under current conditions, the World Resources Institute projects that our planet faces a 56% water deficit by 20301. The lasting effects of water stress impact the communities where we work and thrive, compelling businesses, governments and individuals alike to take urgent action. As a global leader in water, Ecolab releases the Ecolab Watermark Study every year to learn where and how to protect this finite resource. By understanding the views and needs of the general population, Ecolab builds the business case for positive change towards a water-secure future.


Key Insights From 2023

Across the general population, access to clean and safe water is a significant climate concern. Consumers hold governments and industries most responsible for water conservation, and they are willing to do their part to help. Consumers feel that businesses lack clarity on how to address the water crisis but believe that crisis can be addressed with proper and immediate action.


Percentage of consumers that list clean and safe water as a significant environmental concern.China2
Map of LA

Latin America

92%
Map of China Mainland

China*

85%
Map of US

United States

82%
Map of EU

Europe

72%
Map of IMEA

India/MEA

72%
Map of AP

Asia Pacific

65%
Percentage of consumers who have stopped using/purchasing products because of how much water it takes to manufacture them.3
75% Donut Chart

China*

75%
66% Donut Chart

Latin America

66%
65% Donut Chart

India/MEA

65%
40% Donut Chart

Europe

40%
38% Donut Chart

Asia Pacific

38%
37% Donut Chart

United States

37%
Percentage of consumers who believe manufacturers/businesses lack clear guidance and/or plans to combat water scarcity.3
82% Donut Chart

China*

82%
78% Donut Chart

Latin America

78%
78% Donut Chart

India/MEA

78%
66% Donut Chart

Europe

66%
65% Donut Chart

Asia Pacific

65%
60% Donut Chart

United States

60%
  1. https://www.wri.org/research/achieving-abundance-understanding-cost-sustainable-water-future.
  2. Based on top-two box scoring of “very / somewhat concerned”.
  3. Based on top-two box scoring of “strongly / somewhat agree”.

*China research does not include Hong Kong, Macau or Taiwan.

Advancing Water Stewardship

For over 100 years, Ecolab has worked to protect the resources vital to life by prioritizing water stewardship in our own operations and those of our customers. Across more than 40 industries worldwide, Ecolab helps businesses respond to climate and water challenges by minimizing their water use in critical processes. We help our customers drive lasting impact and achieve an exponential return on investment (eROI) by aligning climate, water, and business growth goals.

Our Expertise

Interested in water stewardship? Explore the following articles for news and trends related to water:

This is a carousel. Use Next and Previous buttons to navigate, or jump to a slide with the slide dots.

No News Articles found

Our Solutions

With more than one trillion gallons of water managed annually, Ecolab combines Connected Chemistry™ with digital insights and industry expertise to drive sustainability and growth in tandem.

Learn more about how Ecolab can help you take a smart water management approach in your operations.

Ecolab Smart Water Navigator logo

Identify Opportunities with the Smart Water Navigator

Ecolab Water for Climate logo

Take an Enterprise Approach with Ecolab Water for Climate™

3D TRASAR Powered by Ecolab3D logo

Manage Water Performance with 3D TRASAR™ Technology

Ecolab3D logo

Visualize Insights with ECOLAB3D™ Digital Services

Our Projects

When you address water resiliency, business can thrive. The following case studies highlight how Ecolab helps deliver a positive impact on our customers’ business, water and climate goals:

This is a carousel. Use Next and Previous buttons to navigate, or jump to a slide with the slide dots.

No Stories found

Our Partnerships

Our partnerships with leading nongovernmental organizations (NGOs) strengthen our understanding and ability to impact global challenges facing our business, customers and communities. They include: